From NAR, National Association of Realtors Survey of Home Buyers and Sellers
- 47% of all homes purchased were bought by First Time Homebuyers (FTHB).
- 78% of FTHB rented a home before they bought their first home.
- Marital Status 49% were married couples 12% were unmarried couples 25% were single women 12% were single males
- Six out of 10 buyers were under the age of 35. This group can be reached by video, creative emails, interactive website and social networking sites
- FTHB moved an average of 12 miles from their previouse residence.
- Over half the buyers were likely to purchase a home under $175,000.
- 24% - Homes Magazines 9% - TV
- Length of ime the FTHB plans to stay in this home Age 18-24 - 4% olan to sell within 2-3 years after purchase Age 25-44 - 24% plan to sell within 2-3 years after purchase.
- 10% - $75K-$100K 16% -$125K-$150K 10% - $175K-$200K
- 12% - $100K-$125K 13% -$150K-$175K
- Information Sources Prior to Buying a Home 94% - Internet Search 63% - Virtual Tours 43% - Open Houses
- 40% - Newspaper Ads
- Financing Home Purchase Downpayment from own savings - 61% Down Payment from Gift - 22%
- 96% were fixed rate mortgages
From Allied Home Mortgage Capital Corporation Twigs & Branches